Simplify Your Purposeful Brand for Peak Performance
Do more of what works, less of what doesn’t, and human-proof your company’s growth
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Simplicity Scales.
Did you know that a stock portfolio made up of the Global Top 10 Simplest Brands outperformed the other major indexes by 1,841% in 2022?
And consumers are 76% more likely to recommend a brand they perceive as simple than a competitor?
If your purposeful brand feels complicated to manage on the inside, imagine what it’s like for your customers on the outside.
Let’s optimize it.
Amy birks
I find potential EVERYWHERE
And as a strategist, investor, and coach, I use my GPS Brain to connect dots for purposeful companies to help them optimize what's working and uncover hidden potential for high performance and maximum influence.
Because the most exciting potential I see is what’s possible for the world through the work of impact-driven companies like yours. When you grow, the world wins.
MORE ABOUT AMY
There’s a reason it feels tricky to scale and grow.
Your business model’s broken. Oh, and it’s run by humans.
Most companies follow the standard business model for growth:
Excessive Ideas and FOMO: With humans running the show, it’s easy to become overwhelmed by all the potential available for company growth. But too much choice can paralyze progress.
Complexity Overload: Complexity reigns supreme, with a labyrinth of inefficient and ineffective activities. And with all the “shoulds”, “coulds”, and comparisons we do in others in our market, it’s hard to know which marketing, sales, or operational activities to keep or to jettison.
Fuzzy Intentions: Goals are great to have. And most high-performing leaders and founders set SMART ones (Specific, Measurable, Attainable, Relevant, Time-Bound), which makes them seem clear and certain. But we often miss the opportunity to get curious about the deeper WHY underneath to be sure that where we end up is truly where we wanted to go.
The outcome? Overwhelm, drag, and inconsistent results
But here's the silver lining:
Simplicity is the key to unlocking your brand’s potential.
It's time to break free from complexity and embrace a streamlined, purposeful approach to how you do business.
By simplifying your business model, you can transform your journey from hard-earned, inconsistent results into a path of ease, flow, and rocket fuel for success.
Opportunities go from overwhelming to prioritized and actionable.
Activities become leveraged and efficient instead of cumbersome and excessive.
And with clear intentions, your trajectory shifts from a circuitous route to the path of least resistance.
Together, we'll optimize what's working and uncover hidden potential, propelling you toward high-performance and maximum influence.
ready to simplify and achieve peak performance?
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Amy is a weapon that any organization should have in their arsenal.
BOB LEVANT, FOUNDER IRON ADVOCATE MINDSET, EXECUTIVE PERFORMANCE COACH
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"It is absolutely fantastic working with Amy - the support she provides to help me and the team optimize our marketing, stay focused on what matters, and keep accountable to our trajectory is priceless."
JASON ELLINGER CO-FOUNDER & CEO, BEARD & BOWLER - VIDEO PRODUCTION AGENCY FOR NON PROFITS
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“Amy’s BRILLIANCE helped fill our upcoming retreat before the waitlist even opened! THIS strategy works!! It was easy and fulfilling. We personalized it for us and it was 100% authentic to who we are. I HIGHLY recommend working with Amy.”
KELLY SHEETS, EXECUTIVE COACH AND RETREAT LEADER - KELLYSHEETS.COM
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It is so helpful to have your eyes on our brand, as someone else who truly understands and helps guide where we’re going.
MICHELLE LEOTTA, FOUNDER, SHE’S GOT POWER | HEALTH COACH POWER
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"We just nailed the sales call investment narrative you suggested! And we enrolled another new client yesterday, AND our next program is fully booked, if not OVER booked as of today… You. Have. Everything. To. Do. With. This!!! Truly grateful, Amy!"
CATHERINE GREGORY, CO-FOUNDER, MODERN WISDOM PRESS
Here’s how we do it . . .
LET’S MAKE MAGIC TOGETHER
Opportunity Assessments
For companies that know there’s potential for growth and simplicity in their business model but aren’t sure where to start to find it, and how to optimize it. Most clients start here…
Workshops & Design Sessions
Your team’s got wisdom and ideas just waiting to be activated. Let’s unlock all of that with custom workshops, trainings, and design sessions to take your company’s potential to the next level…
Coaching & Consulting
Untangling complexity is tricky to do from inside the weeds. If having a strategic partner and outside perspective by your side to help guide your growth sounds like what you need over the long term, I’ve got you covered…
