Transform Culture. Unleash Potential.
Maintaining a values-aligned workplace culture through moments of growth and change can feel impossible.
With constant pressure to keep innovating, meet KPI’s, and retain top talent, all while balancing internal resistance and fear, it’s no wonder 70% of change initiatives fail.
But change and growth are inevitable, and the companies that thrive in this environment are the ones who know how to tap into their hidden edge:
Their people.
The Hidden Edge Method: Your Path to Sustainable High Performance
Traditional leadership approaches fragment what should be integrated: strategy, culture, and human potential. My methodology bridges these critical domains, turning organizational challenges into sustainable competitive advantages using the transformative power of emotional intelligence.
The Hidden Edge Method's Five Stages:
Unlock Human Potential: Identify the hidden strengths in your leaders and teams.
Transform Through Trust: Develop self-mastery with emotional intelligence to lead powerfully.
Cultivate Breakthrough Culture: Build an environment where people thrive and want to drive results.
Optimize Performance for Growth: Ensure long-term, sustainable success without burnout.
Reinforce and Expand Possibilities: Keep the cycle going, continuously evolving at every stage.
Amy Birks, Culture Whisperer
You’re in the right place…
With more than 20 years of experience, I've journeyed from managing strategies in a Fortune 50 bank to transformative consulting and performance coaching - with endless curiosity about how our humanity impacts results. My GPS-Brain has helped progressive organizations discover the sweet spot where workplace culture powers meaningful change.
As a strategic advisor, coach, and former COO of Iron Advocate Mindset (IAM), I've helped transform culture with some pretty amazing organizations, including the NBA's Dallas Mavericks, Xerox, and the Pennsylvania Turnpike Commission. Across industries and in organizations of all shapes and sizes, I bring emotional intelligence to every conversation, because let's face it - real change happens when we put humans first.
You know the companies who “get it” because they:
Build leadership teams that actually connect and collaborate (at every level - no corner office required)
Create growth strategies that don't sacrifice culture for success (because why not have both?)
Develop communication that people inside and outside the company understand and embrace (goodbye, corporate buzzwords)
Transform workplace culture into their secret superpower for engagement, retention, and performance (no cape or alter ego required)
Mama
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Strategist
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Facilitator
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Dot-Connector
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Opportunity Hacker
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Mama • Strategist • Facilitator • Dot-Connector • Opportunity Hacker •
The Impact of a Human-Centered Approach Speaks for Itself
Companies with engaged employees outperform peers by 23%
Disengagement costs global businesses $8.8 trillion annually
Organizations with strong cultures experience up to 72% lower turnover